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SEO Audits Leeds

 

What is an seo audit?

Do you need an seo audit?

How do we do it?

What to expect from an SEO Audit?

At Kangaroo SEO we believe audits are vital. How can a team be expected to improve the rankings of a website which they don’t understand from the ground up? Only a real, in-depth audit can look into a website’s past and find all its flaws before finding the opportunities available, before then bridging a gap between the two.

We think audits are a key part of the optimisation process, and regardless of whether you work with us going forward, the audit produced will give you a better understanding of where your website sits in the marketplace and what the future may entail.

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    What Is an SEO Audit?

     

    At its most basic an SEO audit looks for two things:

    1. What’s holding your website back
    2. What opportunities exist for your website

     

    There are many things which may hold website’s back from reaching their full potential. Some problems are simple to find and overcome (such as your site being set to noindex) to other being far more subtle (such as being optimised for the wrong key terms). An audit should dig down right to the code of the site and reveal all the issues which is preventing your site from ranking in those top spots.

    After those issues have been found, it is then a process of matching those issues against the opportunities that the website has. In some cases, there may be key parts of content on the site which are currently underused and not being taken advantage of, in other instances in-depth keyword research will be needed to help feed into a site restructure. And, if your site already ranks well, then we can look at the UI and UX to see how we can help improve conversion.

    Do You Need an
    SEO Audit?

    We understand there is often hesitation about audits, but we think they are vital and without one optimising your website will be incredibly difficult.

    Audits give the campaign clear direction and an end goal to work toward. Without this, six months of minor tweaks and changes can happen before any real optimisation takes place. Not only do audits help establish a roadmap to the campaign success, but also they can help determine what the end goal is.

    In our experience, we have found that business owners and managers can be too close to see the real issues, and often view the website from an internal perspective rather than looking at things through the user’s eyes. This gives them a slightly warped view of their own website, and can often lead to a slightly skewed perspective as to where the website needs to go.

    However, the team at Kangaroo will look at the site from a truly neutral perspective and through keyword research will build a user profile to measure the site against, which again will feed into the audit results.

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    How do Kangaroo
    Carry Out Audits?

     

    Over the years we have found that, like websites, no two audits are the same. We have a few key points we start at when carrying out an audit; looking at the structure of the website and carrying out in depth keyword research are both non-negotiable tasks in an audit. However, aside from these the website itself tends to determine the direction of the audit. Don’t worry though, we look at all the key points and measure them against best working practice and will leave no stone unturned during the audit process.

    The results of the audit and how these are presented will be unique to each website so don’t be surprised if during the audit process our team wants to meet with you in person, or undertake a tour of your premises and meet your team. We have found that not only do these meetings help us build a better idea of customer profile and your overall objectives, but these simple conversations can be the most revealing in terms of language and user behaviour.

    Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.

    What Can You Expect from an SEO Audit From Kangaroo?

    Once complete, we will present you both a digital and hard copy of your audit. Within it you will find a complete list of the errors we found, what these errors mean and how they may be affecting your ranking. We will also describe any structural and content issues and how this could be improved on when compared to the keyword and customer profile research we carried out.

    Unlike most other agencies, we will also provide a step by step plan on how to remedy these issues in order of importance and effectiveness.

    Don’t worry, while we find SEO fascinating, exciting and intriguing, we know that not everybody shares this passion. Therefore, the audit will be written in plain English so that anyone can understand it. If required, we can give a presentation to go along with the audit in order to explain everything to you in person and we won’t leave until you’re fully satisfied with the audit and feel confident about the next steps in the process.

    Case Studies

    XL Joinery – Ongoing SEO Services

    FAQ's

    what does seo auditing mean?

    An SEO Audit refers to the practice of analyzing a site to ensure it follows best practice. The purpose being to ensure that the site is performing as it should.

    why seo services are important?

    Your business needs SEO because it helps to grow organic traffic—this organic traffic could equal online leads and more search enquiries.

    What is an seo audit?

    An SEO audit is a practice of analysing how well optimised a site is, benchmarking it against competitors, and identifying and prioritising a list of improvements and opportunities.

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